SPH Digital Chinese New Year Special
WHY ADVERTISE WITH  ZAOBAO  ?
  • THE flagship Chinese daily and the most-read Chinese newspaper in Singapore
  • Reach out to Chinese businessmen and local SMEs
 AGE 
15-24      25-34
35-44      45-54
  55 and above
 54.1%  
is the main decision maker
AGENCIES VS. PUBLISHERS VS. TECH: WHO OWNS THE FUTURE OF CONTENT MARKETING
 50.56%  
are generous with family
AGENCIES VS. PUBLISHERS VS. TECH: WHO OWNS THE FUTURE OF CONTENT MARKETING
Source: Nielsen Digital and Media Index 2014
CAMPAIGN
 ✔ CNY Microsite content partnership with Zaobao.sg before & during CNY 2016!

✔ Drive traffic and awareness to Advertisers via video content & social media sharing.
✔ A web-responsive site that caters to all readers (900,000 zoabao.sg UV, with 57% accessing via mobile devices) 
WHY ADVERTISE WITH  ASIAONE  ?
 RACE 
Chinese       Malay
  Indian       Others
 AGE 
15-24      25-34
35-44      45-54
  55 and above
 54.1%  
is the main decision maker
 
 Variety of Interest-specific sections 
  Business       Property      Travel      Women      Health      Digital
  Transport      Education      Sports
Source: Nielsen Digital and Media Index 2014
CAMPAIGN
 ✔ A 7-week AsiaOne Chinese New Year Special campaign from 04 January to 21 February

✔ It will be a microsite with contents about celebrations, family reunions, shopping, gift-giving, etc.
✔ Brands will have a dedicated page within the microsite, where they can list on-going promotions for the season.  


 A  Leaderboard
A banner that will be shared by all advertiser that buys Premium Pack (drives traffic to brand’s own website)

 B  Image Rotator 
Image rotator that is open for Premium Pack (drives traffic to Brand’s Page)

 C  Write up intro for each category

 D  Cover Tile
This is the cover for each category; shopping, dining, staycation, spa, salon etc. 
 
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