BYTES by SPH Digital NOV 2015

Capitaland’s #BuildSG2065

Awarded Best Digital Advertising Campaign (Silver) at Asian Digital Media Awards 2015

THE BRIEF

Objective:

To promote CapitaLand’s new credo - ‘Building People. Building Communities.’
Be part of the SG50 activities by asking Singaporeans what they envision Singapore to be in the built environment in the next 50 years in 2065.

THE CAMPAIGN

Period: Feb – Oct 2015
Tie-up with The Straits Times
Promoted campaign across multiple channels – Print, Digital and Outdoor Activations
Engagements with the public

THE RESULT

2,415 entries collected
68,000 unique visitors, 97,000 page views and more than 20,000 visitors per month

TRAFFIC DRIVERS
Digital banners across SPH networks, social media, video, radio and print advertisements, advertorials as well as on-site activations.

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